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Apexselling Ltd - About Us

Mission Statement

Apexselling Ltd brings the highest quality Sales Coaching, Advisory and Training services to companies involved in selling complex, high value products and services.

Based on experience and applying our innovative methodology we aim to improve the sales effectiveness, profitability and market share of every company we work with, at the same time raising the quality of the communication between a client’s salesforce and its customer base, thus improving end-user loyalty and repeat business.

Delivering this mission entails utilising the highest standards of skill, experience, professional integrity, ethics and trust.


The vision of Apexselling Ltd is to build a profitable, high quality, sales training organisation which is regarded by its clients and peers as ‘best in class.’

We will focus on the market niche of complex high value deal enhancement via consulting, coaching and the training of sales teams and individuals charged with finding, developing and closing such deals in the relevant market sectors.


Nick Bailey, MBA, DipM, FCIM, FInstSMM
Founder and Managing Director